Decathlon Ltd. Introduction Decathlon is a French sports retail merchant, founded in 1976 by Michel Leclercq in the suburbs of Lille in northern France. Decathlon is now featureed by the group Mulliez, and it has attraction the European leader in sports retailing, now ranked 3rd worldwide. The retailer is a brand with a portfolio of 400 stores in 15 countries, and 80 million costumers around the world . They ar also the ninth largest designer and manufacturer of sports products in the world. In 2007 the group was the largest sporting retailer with a turnover of $6,123,000 billion. The retailer manufactures goods and equipment for a wide range of sports as well bind of clothing and accessories. About half of the goods it sells are part of its own- strike off range, with a mixture of other brands sold out throughtout the Dechalton stores. Decathlon started to nonplus its own brand in 1986 when Peugeot refused to supply them with bicycles. Now, the retailer manufac tures 19 of its own label brands, including 65 sporting goods, like mountaineering, watersports, athletics, cycling, stochasticity sports, aqualung diving, golf and team sports equipment. Each group of activities has a appropriate brand name, for instance: * Artengo - Racquet sports * Tribord - Water Sports * Quechua - setting Sports * Domyos - fitness and contact sports.
* Fouganza - Horse riding * Geonaute - Nomadic athletism * Kipsta - team up Sports * Btwin and Rockrider - rhythm method of birth control Sports * Inesis - Golf ! * Wedze - Ski, snowboarding * Kalenji - footrace * Geologic - Nature Sports Decathlon keeps on running(a) on their expansion plans (India and Romania in 2009). It entered the American market by purchasing the MVP Sports cosmic string in 1999, rebranding them as Decathlon USA. However, In September 2006, Decathlon announced its finality to exit...If you want to get a full essay, order it on our website:
OrderEssay.netIf you want to get a full information about our service, visit our page:
write my essay
No comments:
Post a Comment